{"id":12275,"date":"2025-08-05T18:54:35","date_gmt":"2025-08-05T08:54:35","guid":{"rendered":"https:\/\/www.foodbank.org.au\/?post_type=state_vic&p=12275"},"modified":"2025-10-06T17:06:03","modified_gmt":"2025-10-06T06:06:03","slug":"cause-related-marketing","status":"publish","type":"state_vic","link":"https:\/\/www.foodbank.org.au\/vic\/support-us\/partner-with-us\/cause-related-marketing\/","title":{"rendered":"Cause-related marketing"},"content":{"rendered":"

Cause-related marketing <\/h1>

Did you know 57% of consumers\u2019 purchasing decisions are belief-based? Shoppers are simply buying or boycotting brands based on its social or political values. Partnering your brand with Foodbank offers many benefits. It can set you apart from similar brands in a crowded market, it can fuel sales, it shows commitment to social responsibility and, importantly, it makes an impact \u2013 helping Foodbank to deliver more food to more Australians in need. <\/p>

With food waste increasingly in the spotlight and the issue of food insecurity gaining national momentum, there has never been a better time to partner with Foodbank and show commitment to ending hunger in Australia. <\/p>

Cause-related marketing is an easy, engaging and powerful way to support Foodbank by engaging existing and potential consumers with your brand. To find out more, take a look at some of our past cause-related marketing campaigns. <\/p> <\/div> <\/div> <\/div> <\/section>

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Chobani and Woolworths <\/h4><\/a>Read More<\/a> <\/div> <\/div>
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Innovative Initiatives <\/h4><\/a>Read More<\/a> <\/div> <\/div> <\/div> <\/div> <\/div> <\/section>

Get in touch with our Partnerships Team to discuss how a cause-related marketing initiative with Foodbank can work with your organisation\u00a0by calling 9362 8343 or emailing partnerships@foodbankvictoria.org.au<\/a>, or find out more about partnering with Foodbank\u00a0here<\/a>. <\/p> <\/div> <\/div> <\/div> <\/section>

Our supporters <\/h5> <\/div> <\/div>
\n \n \n \n \"AGIG\"\n \n <\/a>\n \n \n \"AGT\n \n <\/a>\n \n \n \"Aesop\"\n \n <\/a>\n \n \n \"Allianz\n \n <\/a>\n \n \n \"Amazon\n \n <\/a>\n \n \n \"AusNet\"\n \n <\/a>\n \n \n \"Chobani\"\n \n <\/a>\n \n \n \"Coates\"\n \n <\/a>\n \n \n \"Coolibah\n \n <\/a>\n \n \n \"Corrigan's\n \n <\/a>\n \n \n \"DECJUBA\n \n <\/a>\n \n \n \"Dicky\n \n <\/a>\n \n \n \"Encore\n \n <\/a>\n \n \n \"Flavorite\"\n \n <\/a>\n \n \n \"Flavour\n \n <\/a>\n \n \n \"Fragapane\n \n <\/a>\n \n \n \"Gazzola\n \n <\/a>\n \n \"Geelong\n \n \n \n \"Kinetic\"\n \n <\/a>\n \n \n \"Leslie\n \n <\/a>\n \n \n \"Lineage\"\n \n <\/a>\n \n \n \"Mildura\n \n <\/a>\n \n \n \"Minimax\"\n \n <\/a>\n \n \n \"Peters\"\n \n <\/a>\n \n \n \"Port\n \n <\/a>\n \n \n \"Presidian\"\n \n <\/a>\n \n \n \"Prima\n \n <\/a>\n \n \n \"Purearth\n \n <\/a>\n \n \n \"Red\n \n <\/a>\n \n \"Rocky\n \n \n \n \"Safcol\"\n \n <\/a>\n \n \n \"San\n \n <\/a>\n \n \n \"Scalzo\n \n <\/a>\n \n \n \"Sharp\n \n <\/a>\n \n \n \"SkyBus\"\n \n <\/a>\n \n \"Stilo\n \n \n \n \"Unlimited\n \n <\/a>\n \n \n \"Vanguard\"\n \n <\/a>\n \n \n \"Villawood\"\n \n <\/a>\n \n \n \"Zenviron\"\n \n <\/a>\n <\/div>\n \n