{"id":11359,"date":"2021-12-13T04:40:26","date_gmt":"2021-12-12T17:40:26","guid":{"rendered":"https:\/\/www.foodbank.org.au\/2021\/12\/13\/sca-embrace-charity-partnership\/"},"modified":"2025-09-16T12:41:03","modified_gmt":"2025-09-16T02:41:03","slug":"sca-embrace-charity-partnership","status":"publish","type":"post","link":"https:\/\/www.foodbank.org.au\/sca-embrace-charity-partnership\/","title":{"rendered":"SCA Embrace: Charity partnership with Foodbank Australia and Make-a-Wish Australia"},"content":{"rendered":"<section class=\"section page-element\" data-pb-label=\"Section\">\n\t\t\t<div class=\"container\" data-pb-label=\"Container\">\n\t\t\t\t<div class=\"column flex\" data-pb-label=\"Column\"><div class=\"w-full px-4 md:flex-1\"><h1>SCA Embrace: Charity partnership with Foodbank Australia and Make-a-Wish Australia<\/h1>\n<p><strong>13 December:<\/strong> SCA today announced a two-year partnership with Make-A-Wish Australia and Foodbank Australia as part of its charity program, SCA Embrace, commencing 1 January 2022.<\/p>\n<p>Launched in 2016, SCA Embrace will continue its commitment to corporate social responsibility and the two charities will be provided with in-kind advertising campaigns, strategic support, and consumer insights as well as content and promotional support across SCA\u2019s media assets. SCA staff will also be encouraged to be involved in areas such as creative ideation, research, local community activities, and volunteering opportunities.<\/p>\n<p>SCA CEO, Grant Blackley, said: \u201cWe are absolutely thrilled to be partnering with Foodbank Australia and Make-A-Wish Australia. We are all very aware of the difficulties the non-for-profit sector has faced during the COVID-19 pandemic, and we look forward to supporting both organisations for this two-year term.<\/p>\n<p>\u201cSince its inception in 2016, SCA Embrace has provided $135 million of in-kind advertising to our charity partners. To know that our people\u2019s time and expertise, along with our broad media reach is making a noticeable impact to the lives of many Australians is both a privilege and pleasure on behalf of our company and people\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>Foodbank Australia CEO, Brianna Casey, said: \u201cThe issue of hunger in Australia is largely hidden by stigma and shame, but the reality is we\u2019re all likely to know someone who has gone hungry in the face of hardship. This invaluable partnership with Southern Cross Austereo will deliver Foodbank a national platform to help speak on behalf of those who wouldn\u2019t otherwise have a voice and help us get food relief to every adult and child who needs it.<\/p>\n<p>\u201cFoodbank is currently feeding more than one million people each month, but sadly, we know there are many more who don\u2019t ask for help. They may feel someone else needs help more than them, or they may feel ashamed or embarrassed. Through SCA Embrace, we hope to break the stigma and tell the nation that it is ok to ask for help. Life happens to us all and Foodbank will always be here to help. We couldn\u2019t be more grateful to the SCA team for believing in our vision of an Australia without hunger and we look forward to a long and impactful relationship that changes the lives of vulnerable Australians.\u201d<\/p>\n<p>Make-A-Wish Australia CEO, Sally Bateman, said: \u201cWe are absolutely thrilled to be selected as one of SCA\u2019s charity partners. Helping critically ill children find hope is something we all have the power to do. With our \u2018Be Inspired\u2019 program, and this important partnership with SCA Embrace, we will be able to reach millions of Australians across the country and make more incredible wishes come true for children with critical illnesses. With over 800 children patiently counting down the days until their wish is possible due to the impacts of COVID-19, there has never been a more important time.\u201d<\/p>\n<\/div>\n\t\t\t\t<\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>SCA confirms a two-year partnership with Make-A-Wish Australia and Foodbank Australia as part of its charity program, SCA Embrace<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[239,235,236],"tags":[132],"class_list":["post-11359","post","type-post","status-publish","format-standard","hentry","category-aus","category-media-releases","category-news","tag-media-release"],"acf":[],"formatted_date":"December 13, 2021","raw_html":"<section class=\"section page-element\" data-pb-label=\"Section\">\n\t\t\t<div class=\"container\" data-pb-label=\"Container\">\n\t\t\t\t<div class=\"column flex\" data-pb-label=\"Column\"><div class=\"w-full px-4 md:flex-1\"><h1>SCA Embrace: Charity partnership with Foodbank Australia and Make-a-Wish Australia<\/h1>\n<p><strong>13 December:<\/strong> SCA today announced a two-year partnership with Make-A-Wish Australia and Foodbank Australia as part of its charity program, SCA Embrace, commencing 1 January 2022.<\/p>\n<p>Launched in 2016, SCA Embrace will continue its commitment to corporate social responsibility and the two charities will be provided with in-kind advertising campaigns, strategic support, and consumer insights as well as content and promotional support across SCA\u2019s media assets. SCA staff will also be encouraged to be involved in areas such as creative ideation, research, local community activities, and volunteering opportunities.<\/p>\n<p>SCA CEO, Grant Blackley, said: \u201cWe are absolutely thrilled to be partnering with Foodbank Australia and Make-A-Wish Australia. We are all very aware of the difficulties the non-for-profit sector has faced during the COVID-19 pandemic, and we look forward to supporting both organisations for this two-year term.<\/p>\n<p>\u201cSince its inception in 2016, SCA Embrace has provided $135 million of in-kind advertising to our charity partners. To know that our people\u2019s time and expertise, along with our broad media reach is making a noticeable impact to the lives of many Australians is both a privilege and pleasure on behalf of our company and people\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>Foodbank Australia CEO, Brianna Casey, said: \u201cThe issue of hunger in Australia is largely hidden by stigma and shame, but the reality is we\u2019re all likely to know someone who has gone hungry in the face of hardship. This invaluable partnership with Southern Cross Austereo will deliver Foodbank a national platform to help speak on behalf of those who wouldn\u2019t otherwise have a voice and help us get food relief to every adult and child who needs it.<\/p>\n<p>\u201cFoodbank is currently feeding more than one million people each month, but sadly, we know there are many more who don\u2019t ask for help. They may feel someone else needs help more than them, or they may feel ashamed or embarrassed. Through SCA Embrace, we hope to break the stigma and tell the nation that it is ok to ask for help. Life happens to us all and Foodbank will always be here to help. We couldn\u2019t be more grateful to the SCA team for believing in our vision of an Australia without hunger and we look forward to a long and impactful relationship that changes the lives of vulnerable Australians.\u201d<\/p>\n<p>Make-A-Wish Australia CEO, Sally Bateman, said: \u201cWe are absolutely thrilled to be selected as one of SCA\u2019s charity partners. Helping critically ill children find hope is something we all have the power to do. With our \u2018Be Inspired\u2019 program, and this important partnership with SCA Embrace, we will be able to reach millions of Australians across the country and make more incredible wishes come true for children with critical illnesses. With over 800 children patiently counting down the days until their wish is possible due to the impacts of COVID-19, there has never been a more important time.\u201d<\/p>\n<\/div>\n\t\t\t\t<\/div><\/div><\/section>","ACF":false,"featured_image_url":"","author_name":"rebecca@foodbank.org.au","spinnr_header":"default_spinnr_header","spinnr_mobile_menu":"default_spinnr_mobile_menu","spinnr_footer":"default_spinnr_footer","_links":{"self":[{"href":"https:\/\/www.foodbank.org.au\/wp-json\/wp\/v2\/posts\/11359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foodbank.org.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodbank.org.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodbank.org.au\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodbank.org.au\/wp-json\/wp\/v2\/comments?post=11359"}],"version-history":[{"count":1,"href":"https:\/\/www.foodbank.org.au\/wp-json\/wp\/v2\/posts\/11359\/revisions"}],"predecessor-version":[{"id":15349,"href":"https:\/\/www.foodbank.org.au\/wp-json\/wp\/v2\/posts\/11359\/revisions\/15349"}],"wp:attachment":[{"href":"https:\/\/www.foodbank.org.au\/wp-json\/wp\/v2\/media?parent=11359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodbank.org.au\/wp-json\/wp\/v2\/categories?post=11359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodbank.org.au\/wp-json\/wp\/v2\/tags?post=11359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}